As principal of TWT Media, Eugenie Sills helps businesses, organizations and individuals take their social media to the next level. With a laser focus on business goals and objectives, she works with clients to develop an effective integrated social strategy, create guidelines for content and leveraging of tools, provide coaching on implementation, and develop metrics and analytics to measure results.
Whether you are new to social media or have a program and are seeking to increase your social ROI, Eugenie can help you in these areas:
- Choose the social media channels and tools that are right for your brand, your target audience and your current business goals.
- Build an integrated online platform tailored to your business objectives.
- Maximize resources by focusing your efforts where they matter.
- Create optimized content that resonates with your audience, builds trust and increases engagement.
- Establish editorial guidelines and the right social media “voice” for each audience segment and platform.
- Employ best practices to ensure your brand has consistent, integrated messaging across the web.
- Identify the metrics you need to be monitoring.
- Determine which tools you should use to measure engagement, impact and results.
- Learn to analyze your data and tweak your plan accordingly.
Services include social media audits, development of social media strategy, selection of social channels, coaching on content development, creation and curation, author/speaker platform development, integrated marketing, lead generation and website audits.
Feel free to contact Eugenie to learn more.