As principal of TWT Media, Eugenie Sills works with clients in a broad range of industries to develop, implement and measure goal-oriented social media strategies with a focus on authentic, engaging content.
With 20 years of experience as an award-winning editor, publisher and entrepreneur, Eugenie honed her social media skills with Sree Sreenivisan at Columbia University’s Graduate School of Journalism. She has served as a social media coach at Sreenivisan’s continuing education workshops and social media events, including the popular Social Media Weekend at Columbia, CUNY J-School, and first-ever Social Media Day at the United Nations.
As a savvy media professional and businessperson, Eugenie is an ideal partner for clients new to social media as well as those already engaged but seeking to increase their social ROI.
Prior to establishing TWT Media, Eugenie was founder and publisher of The Women’s Times, an award-winning regional publication for women in the Berkshires and Pioneer Valley. From its founding in 1993, Eugenie guided the magazine’s growth to monthly distribution of 32,000, created an award-winning Annual Guide to Breast Cancer Resources, a month-long arts festival and other signature projects. She was a frequent speaker on entrepreneurship, publishing and women’s issues.
Eugenie enjoyed a brief career in the film business before embarking on the entrepreneurial path. She produced the first ridefilm written by SFX pioneer Douglas Trumbull (the film was licensed to SEGA Corporation for their capsule simulators in Japan) and served as Director of Administration for Berkshire Motion Picture and Ridefilm Corporation during the development and production of the $16 million film “Back to the Future—The Ride” for Universal Studios.
Eugenie is the recipient of numerous awards and honors, including the inaugural Peggy McIntosh Equity and Justice Award, given by Multicultural BRIDGE, and has been inducted into Bay Path College’s 21st Century Women Business Leader’s Hall of Fame. Eugenie is the co-founder of Lift Ev’ry Voice: Celebrating African American Culture and Heritage in the Berkshires with Shirley Edgerton. While publishing The Women’s Times, she co-founded and produced the Berkshire Festival of Women in the Arts and created the She’s Got Moxie! Awards.
A former co-chair of the Berkshire Creative Economy Council and founding board member of the Women’s Fund of Western Massachusetts, Eugenie has also served as a board member and advisor for many non-profit organizations. She is currently a Corporator for Lee Bank.